Fundamentals of Digital Marketing Course
5/5
Master digital marketing basics with a $1,000 monthly budget. Gain skills in channel selection, SEO, email marketing, social ads, analytics, and A/B testing to create integrated campaigns, increase customer lifetime value, and achieve measurable growth for e-commerce businesses in Kenya.

5.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward, step-by-step guide to planning and executing low-budget digital marketing campaigns that deliver real results. You will learn to research target audiences, select appropriate channels, develop integrated campaigns, craft compelling ads and emails, implement analytics, manage practical budgets, and optimise performance with hands-on tools, benchmarks, and workflows applicable right away.
Elevify advantages
Develop skills
- Channel selection and tools: Build efficient, high-return campaigns on limited budgets.
- Audience and analytics: Define buyer personas, set key performance indicators, and monitor GA4 results.
- Campaign copy and pages: Create unique value propositions, ad copy, and landing pages that drive quick conversions.
- Email and retention: Set up customer lifecycle emails, social proof, and referral schemes.
- Budgeting and testing: Manage $1K budgets, conduct A/B tests, and improve return on ad spend using reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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