Fundamentals of Digital Marketing Course
Master digital marketing basics with a $1,000 monthly budget. Gain skills in channel selection, SEO, email marketing, social ads, analytics, and A/B testing to create integrated campaigns, increase customer lifetime value, and achieve measurable growth for e-commerce businesses in Kenya.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward, step-by-step guide to planning and executing low-budget digital marketing campaigns that deliver real results. You will learn to research target audiences, select appropriate channels, develop integrated campaigns, craft compelling ads and emails, implement analytics, manage practical budgets, and optimise performance with hands-on tools, benchmarks, and workflows applicable right away.
Elevify advantages
Develop skills
- Channel selection and tools: Build efficient, high-return campaigns on limited budgets.
- Audience and analytics: Define buyer personas, set key performance indicators, and monitor GA4 results.
- Campaign copy and pages: Create unique value propositions, ad copy, and landing pages that drive quick conversions.
- Email and retention: Set up customer lifecycle emails, social proof, and referral schemes.
- Budgeting and testing: Manage $1K budgets, conduct A/B tests, and improve return on ad spend using reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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