Facebook and Google Ads Course
This course equips you with expertise in Facebook and Google Ads tailored for eco-friendly eCommerce success. Discover proven campaign frameworks, precise targeting strategies, engaging creatives, optimised landing pages, robust tracking methods, and smart optimisation techniques to reduce CPA, increase ROAS, and expand profitable digital marketing efforts sustainably.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to plan, launch, and optimise profitable ad campaigns on Facebook and Google using search, Performance Max, display, and Meta ads. Master US eco-friendly home market audience research, create compelling creatives and landing pages, implement precise GA4 and pixel tracking, establish clear goals and KPIs, and handle continuous testing, scaling, and reporting for reliable outcomes.
Elevify advantages
Develop skills
- Set data-driven goals and KPIs to track and optimise campaigns for genuine returns on investment.
- Master Facebook Ads by building, targeting, and testing high-performing ads for eco products swiftly.
- Develop Google Ads strategies for search and Performance Max campaigns that attract ready-to-buy customers.
- Implement conversion tracking using GA4, GTM, and pixels for accurate and dependable data insights.
- Optimise continuously by scaling budgets, refining audiences, and improving ROAS effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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