Facebook Analytics Course
This course equips you with essential Facebook Analytics skills to enhance ROAS, reduce wasteful ad spending, and grow successful campaigns. You will learn data preparation techniques, vital metric calculations, attribution methods, cohort analysis, and practical optimisation strategies to transform raw advertising data into actionable, profit-driven marketing insights that drive real business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in cleaning and preparing ad CSVs, ensuring data quality, and calculating key KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. Master cohort metrics, attribution models including multi-touch attribution, and analyse trends, segments, and statistical significance to identify root causes, then create effective optimisation experiments, budget reallocations, and streamlined reporting processes for immediate use in your campaigns.
Elevify advantages
Develop skills
- Prepare Facebook ads data by cleaning CSVs, correcting errors, and standardising fields efficiently.
- Master key metrics including CTR, CPC, CPM, CPA, ROAS, and conversion lift with accurate computations.
- Analyse performance by comparing campaigns, audiences, and placements to identify top performers.
- Generate insights by identifying true drivers of performance and distinguishing signal from noise.
- Apply optimisation tactics like designing rapid tests, reallocating budgets, and scaling high-performing ads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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