Facebook Analytics Course
This course equips you with essential Facebook Analytics skills to enhance ROAS, reduce wasteful ad spending, and grow successful campaigns. You will learn data preparation techniques, vital metric calculations, attribution methods, cohort analysis, and practical optimisation strategies to transform raw advertising data into actionable, profit-driven marketing insights that drive real business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in cleaning and preparing ad CSVs, ensuring data quality, and calculating key KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. Master cohort metrics, attribution models including multi-touch attribution, and analyse trends, segments, and statistical significance to identify root causes, then create effective optimisation experiments, budget reallocations, and streamlined reporting processes for immediate use in your campaigns.
Elevify advantages
Develop skills
- Prepare Facebook ads data by cleaning CSVs, correcting errors, and standardising fields efficiently.
- Master key metrics including CTR, CPC, CPM, CPA, ROAS, and conversion lift with accurate computations.
- Analyse performance by comparing campaigns, audiences, and placements to identify top performers.
- Generate insights by identifying true drivers of performance and distinguishing signal from noise.
- Apply optimisation tactics like designing rapid tests, reallocating budgets, and scaling high-performing ads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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