E-Marketing & Consumer Behavior Course
Master e-marketing and consumer behaviour to drive higher conversions. Gain insights into buyer psychology, create persona-led campaigns, design compelling UX, and apply data-driven testing to craft effective digital marketing that converts home office shoppers into loyal customers. Optimise every stage from awareness to purchase for maximum impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course equips you with practical, psychology-driven strategies to boost conversions among home office shoppers. You will learn to develop precise buyer personas, chart decision-making paths, and craft compelling campaigns across digital channels. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges in communications and visuals, and leverage testing, analytics, and feedback for rapid performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: create emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map customer journeys and launch focused conversion campaigns.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales quickly.
- Testing and analytics: conduct A/B tests and analyse funnel data to scale successful strategies.
- Retargeting mastery: build cart recovery and remarketing flows to recover lost revenue.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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