Email marketing training
Gain expertise in ecommerce email marketing: smartly segment audiences, create revenue-driving campaigns, write engaging copy, set up automations, and measure returns. Perfect for digital marketers aiming to increase sales and customer interaction for sustainable and specialised online stores in Kenya.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning and boosting ecommerce email campaigns quickly. You'll master audience segmentation, list cleaning, and RFM strategies, while creating powerful welcome, promotional, and win-back email sequences. Learn to write compelling copy, design attractive offers and templates, automate workflows, monitor vital metrics, conduct A/B tests, and roll out a professional 4-week campaign that generates steady sales.
Elevify advantages
Develop skills
- Smart segmentation: create effective lists using RFM and customer behaviour insights.
- Quick campaign planning: build 4-week email schedules that boost sales.
- Compelling email copy: develop subject lines, offers, and CTAs that drive opens and clicks.
- Practical automation: implement welcome, abandoned cart, and post-purchase sequences efficiently.
- Data optimisation: analyse metrics, run tests, and enhance email performance for better ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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