Email Marketing Course
Build expertise in email marketing to fuel online business expansion. Discover how to divide audiences smartly, create conversion-focused email paths, pen strong subject lines and calls-to-action, and refine performance via A/B testing and vital stats to transform prospects into demos, trials, and loyal paying clients. This course equips you with practical tactics suited for Kenyan digital marketers aiming for scalable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a straightforward, hands-on approach to planning and boosting effective email campaigns. Master audience research, segmentation, goal setting, engaging subject lines and copy, mobile-optimised designs, and automated sequences. Plus, get skilled in tools, delivery assurance, metrics tracking, A/B experiments, and tweaks to increase demos, trials, and revenue-generating conversions.
Elevify advantages
Develop skills
- Winning subject lines: Design and trial hooks sparking curiosity, value, and urgency.
- Automated SaaS sequences: Set up 4-6 email series to guide, inform, and swiftly turn leads into customers.
- Data-led improvements: Monitor core performance indicators and conduct efficient A/B tests to boost earnings.
- Clever audience splits: Target B2B SaaS groups by behaviour, customer stage, and revenue potential.
- Solid email systems: Configure platforms, ensure delivery, and link with CRM for growing campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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