Effective Reporting in Google Analytics Course
This course equips you with skills to excel in GA4 reporting for digital marketing. Master precise ecommerce tracking, intelligent attribution models, and KPI-focused dashboards using GA4 and Looker Studio. Transform raw data into actionable insights, optimise budgets effectively, and boost ROI across your marketing campaigns with confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in Google Analytics 4 reporting through a hands-on course targeting ecommerce success. Set up reliable tracking using GTM, create effective tagging strategies, ensure data accuracy, select key KPIs, develop powerful reports, explorations, and dashboards in GA4 and Looker Studio, manage privacy and attribution challenges, and convert solid data into practical recommendations for real business growth.
Elevify advantages
Develop skills
- GA4 ecommerce setup: configure events, dataLayer, and tracking practically.
- Tagging strategy: develop reliable UTM, GTM, and campaign tracking for marketers.
- KPI and attribution: select ecommerce KPIs and apply GA4 attribution for spending decisions.
- Insight to action: convert GA4 reports into A/B tests, budget adjustments, and action plans.
- Dashboards that deliver: build GA4 and Looker Studio views for quick, informed choices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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