E-commerce Analytics Course
This course equips you with e-commerce analytics expertise to maximise ROI, refine channel strategies, and elevate customer value. You will learn data cleaning techniques, core KPI tracking, cohort analysis, and how to transform insights into effective digital marketing campaigns and A/B-tested growth plans that deliver real business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in cleaning and structuring CSV data for e-commerce, computing key metrics, and analysing performance across channels, devices, countries, and product categories. Master customer behaviour analysis, segmentation, CLV estimation, and attribution modelling to deliver actionable recommendations, A/B tests, and dashboards that enhance revenue, retention, and budget efficiency.
Elevify advantages
Develop skills
- Master e-commerce KPIs: quickly calculate AOV, CLV, conversion rates, and channel ROI.
- Perform customer segmentation: create value-based cohorts to improve retention and boost revenue.
- Apply attribution models: evaluate last-touch, multi-touch, and session-based approaches.
- Clean marketing data: handle messy CSVs, outliers, and IDs for accurate reporting.
- Design actionable tests: build A/B experiments and dashboards for rapid business wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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