Digital Media Marketing Course
Master digital media marketing with a complete playbook: define audiences, set KPIs, build paid media plans, create integrated content, and optimise campaigns with data-driven testing to boost ROI and scale sustainable growth for eco-friendly home products in Kenya.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital Media Marketing Course provides a compact, practical roadmap to plan, execute, and optimise high-performing campaigns for eco-friendly home products. Learn to audit sites and channels, define audiences, set clear objectives and KPIs, build integrated content plans, create efficient paid media strategies on realistic budgets, and use analytics, testing, and reporting to drive continuous, measurable growth.
Elevify advantages
Develop skills
- Build paid media plans: allocate KSh 500K across search, social, and remarketing quickly.
- Define digital audiences: create data-backed personas and eco-consumer segments.
- Set sharp KPIs: link business goals to traffic, ROAS, and retention targets.
- Run smart audits: spot SEO, UX, and ad performance gaps with pro-grade checklists.
- Optimize with testing: use GA4 data and A/B tests to lift CTR and conversion rate.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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