Digital Media Management Course
Master digital media management using a complete playbook for campaign strategy, budgeting, targeting, creative testing, and performance tracking. This enables scaling ROAS, growing audiences, and running high-impact digital marketing across key channels like Meta, TikTok, and Google.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical system to plan, launch, and optimise digital media campaigns across major channels. You will learn to define audiences and personas, align objectives, structure budgets and bids, organise assets, and conduct A/B tests. Additionally, build dashboards, track KPIs, and apply a monthly optimisation workflow to make every campaign more efficient, profitable, and scalable.
Elevify advantages
Develop skills
- Build data-driven media dashboards to track KPIs, ROAS, and CAC confidently.
- Design high-impact campaigns by aligning goals, audiences, and messaging quickly.
- Plan and allocate media budgets optimising spend across Meta, TikTok, and Google.
- Run monthly optimisations testing creatives, audiences, and funnels for quick wins.
- Profile digital audiences segmenting buyers and mapping behaviour for precise targeting.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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