Digital Marketing Skills Course
Master essential digital marketing skills including goal setting, audience research, channel strategy, content planning, and analytics. Develop practical assets and campaigns to boost traffic, leads, and sales, tailored for eco-friendly products and small e-commerce businesses in a Kenyan context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain job-ready skills in digital marketing for eco-friendly home products. Master research, channel selection, content planning, asset creation, and performance tracking. Set SMART goals, define audience segments, create a one-month content plan, design high-converting emails and product pages, and use analytics to report results and optimise campaigns quickly.
Elevify advantages
Develop skills
- Goal and audience strategy: set SMART KPIs and define high-value buyer segments.
- Channel and content planning: pick winning platforms and map a 1-month content plan.
- Market and competitor research: spot trends, personas, and gaps in eco product niches.
- Conversion-ready assets: craft emails, posts, and product pages that drive sales fast.
- Analytics and reporting basics: track key metrics, build simple dashboards, and optimize.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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