Digital Marketing Metrics Course
Boost your digital marketing skills by mastering metrics that boost ROI. Learn to clean and analyse data, compare channels, build funnels, interpret CPA, ROAS, CTR, and conversion rates to identify top performers, address weaknesses, and prioritise actions that deliver real results with confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in key digital marketing metrics like CTR, CPC, CPA, ROAS, and conversion rates, plus revenue per session. This practical course teaches you to prepare CSV data, analyse channels visually, evaluate traffic and funnels, use benchmarks for confidence, and create trusted optimisation reports for managers.
Elevify advantages
Develop skills
- Channel analysis: Compare CPC, ROAS, and CPA using visual dashboards.
- Data preparation: Clean, join, and audit multi-channel CSV files quickly.
- Funnel diagnosis: Identify drop-offs, UX problems, and poor traffic fast.
- Metric expertise: Compute CTR, CPC, CPA, ROAS, ARPS and understand their meaning.
- Reporting skills: Create KPI reports and prioritised optimisation strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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