Digital Marketing Course
This course equips you with essential digital marketing strategies tailored for eco-friendly e-commerce businesses. Learn to establish SMART KPIs, conduct swift market and competitor analysis, develop targeted buyer personas for green shoppers, select and deploy top channels like SEO, email, social media, and paid ads, and execute a 90-day roadmap. Boost traffic, conversions, and ROI through rapid testing and optimisation for sustainable direct-to-consumer brands.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in setting clear goals, defining KPIs, and creating simple dashboards for sustainable online brands. This focused course teaches audience and competitor research, optimal channel selection, content planning, and fast-impact campaigns. You'll master tools for metric tracking, performance tweaks, and a practical 90-day growth plan.
Elevify advantages
Develop skills
- KPI strategy and dashboards: Set SMART goals and monitor ROI over 90 days.
- Market and competitor analysis: Quickly identify gaps in eco DTC using efficient research.
- Buyer personas for eco-conscious shoppers: Create, test, and target high-value customer groups.
- Channel strategies: Implement SEO, email, social, and paid campaigns for green e-commerce.
- Fast testing and optimisation: Run quick experiments to increase conversions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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