Digital Marketing Basics Course
Gain essential digital marketing skills for practical campaigns: master basic SEO for small e-commerce sites, develop customer personas for eco-buyers, monitor key performance metrics, analyse competitors effectively, and design a focused one-week content strategy to convert traffic into real results you can measure.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course equips you to craft a strong value proposition, research sustainability-focused buyers, and transform green claims into attractive benefits. Learn to design a targeted one-week campaign, produce content for main channels, implement simple SEO on product pages, assess competitors, and measure vital metrics to confidently start and improve small online sales efforts.
Elevify advantages
Develop skills
- SEO basics for placement: optimise titles, product pages, and images quickly.
- Quick buyer personas: identify eco-conscious customers, their habits, needs, and channels.
- Simple analytics setup: monitor visits, clicks, and orders using basic tools.
- Competitor audits: identify successful content and ideas to adapt fast.
- One-week content planning: create posts, calls-to-action, and schedule targeted campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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