Digital Marketing Analytics Course
Master digital marketing analytics tailored for ecommerce success. Dive into GA4 funnel analysis, channel metrics, A/B testing strategies, and reporting that informs smart choices. Transform fitness retail data into actionable insights, elevated ROAS, and optimisation plans that increase conversions and drive business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain key analytics skills to monitor performance, track earnings, and improve campaigns on various platforms. This targeted course teaches building tidy datasets, examining funnels and customer paths, spotting drop-offs, and planning effective tests. Produce straightforward reports, summaries for leaders, and practical suggestions that boost conversions, improve retention, and enhance ad spend returns.
Elevify advantages
Develop skills
- Funnel analysis using GA4 to chart user paths and identify expensive drop-offs quickly.
- Expertise in ecommerce KPIs like AOV, ROAS, CPA, and LTV to fuel fitness retail expansion.
- A/B testing for online stores to create fast, dependable experiments that increase revenue.
- Optimising paid media by adjusting bids, targeting audiences, and refining creatives for better ROAS.
- Crafting executive-ready reports that simplify complex data into clear, action-oriented summaries.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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