Digital Marketing 101 Course
Digital Marketing 101 Course equips you with practical strategies to grow a local coffee shop using clear goals, customer personas, social media, email, SEO, and analytics. Master audience profiling, SMART KPIs, channel deployment on Instagram, email, GBP, and ads, content planning with CTAs, and data-driven optimisation through metrics and A/B tests to drive traffic, boost loyalty, and increase revenue effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Digital Marketing 101 Course teaches setting measurable goals, profiling local coffee shop audiences, and converting business needs into targeted online strategies. Gain skills in planning social content, designing basic visuals, monitoring metrics, and using reports to improve campaigns. Build expertise in key channels like websites, local listings, email, and affordable ads, all in a concise, hands-on format for quick, tangible outcomes.
Elevify advantages
Develop skills
- Local audience profiling: build sharp personas for high-intent café customers.
- Goal-driven strategy: set 3-month SMART KPIs and simple tracking dashboards.
- Channel playbook: deploy fast wins on Instagram, email, GBP, and local ads.
- Content engine: plan, batch, and repurpose café posts with strong CTAs.
- Data-led optimization: read key metrics and run quick A/B tests to scale ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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