Direct Traffic Course
Master handling direct traffic in digital marketing. Learn to identify and correct misclassified visits, improve tracking systems, create effective KPIs and dashboards, and develop a 90-day strategy to expand high-intent direct sessions that drive more conversions and revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to analyse analytics reports, distinguish genuine direct visits from wrongly categorised sessions, and resolve tracking issues that conceal true performance. Gain hands-on skills in diagnostics, measurement setup, key performance indicators, and dashboards, then implement a 90-day plan to enhance data accuracy, reveal overlooked channels, and increase measurable high-intent traffic for better optimisation.
Elevify advantages
Develop skills
- Direct traffic analytics: swiftly interpret essential reports to uncover actual user actions.
- Tracking setup: construct effective UTM parameters, tagging, and offline tracking within days.
- Fix misclassified traffic: detect concealed sources and correctly attribute them to proper channels.
- Direct KPIs and dashboards: rapidly develop simple reports, alerts, and quality measures.
- 90-day growth plan: initiate actionable steps to increase and validate direct visits.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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