Digital Traffic Course
Gain expertise in managing digital traffic using a full guide covering analytics, sales funnels, paid search, paid social, email marketing, and search engine optimisation. Learn how to assign budgets, create campaigns, perform experiments, and achieve targets for return on ad spend and cost per acquisition to drive genuine business expansion. This practical approach equips you to generate reliable traffic and maximise profits in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward system to plan, launch, and grow profitable digital campaigns. You'll learn GA4 tracking, key performance indicators, and attribution methods. Master selecting channels, designing sales funnels, and mapping messages. Create precise forecasts, distribute budgets across Google, Meta, and TikTok, and conduct structured tests to boost return on ad spend, reduce cost per acquisition, and build steady high-quality traffic quickly.
Elevify advantages
Develop skills
- Master performance analytics: monitor GA4 events, key metrics, and actual conversions.
- Plan media intelligently: distribute budgets, bids, and channels to optimise return on ad spend.
- Design funnel strategies: align audiences, messages, and offers throughout the customer journey.
- Execute fast testing: conduct reliable A/B tests on advertisements, creatives, and landing pages.
- Build forecasts and benchmarks: project CPC, CPA, and revenue to inform traffic strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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