Digital Marketing Technology Course
Master digital marketing tech in 3 months: define clear KPIs, chart customer journeys, integrate essential tools, track performance accurately, and conduct data-led tests to lift conversions and ROI for e-commerce brands in Kenya's growing online market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused course teaches setting 3-month goals, profiling audiences with research tools, mapping online customer journeys to repeat buys, selecting platforms, tracking accurately, building compliant plans, and testing to boost performance, cut costs, and enable data-driven choices for e-commerce success.
Elevify advantages
Develop skills
- Build data-driven profiles for eco-conscious shoppers quickly.
- Map 3-month customer funnels with key touchpoints and conversions.
- Integrate CRM, pixels, email, and analytics using no-code tools.
- Set up UTMs, dashboards, and vital e-commerce tracking metrics.
- Run A/B tests and optimisations with ICE or RICE frameworks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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