Bing Advertising Course
Unlock the power of Bing Advertising to boost your digital marketing efforts. This course covers essential skills like keyword research, smart bidding techniques, compelling ad creation, accurate tracking, and ongoing optimisation to deliver high-return Microsoft Advertising campaigns that convert search traffic into real sales and leads, perfect for driving business growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a hands-on, step-by-step guide to planning, launching, and optimising successful Microsoft Advertising campaigns. Master setting KPIs and budgets, keyword research, campaign structuring, creating high-performing responsive ads, developing landing pages with proper tracking, selecting bidding and targeting options, and executing a straightforward 4-6 week optimisation strategy for steady results.
Elevify advantages
Develop skills
- KPI planning and budgeting: Establish achievable Bing Ads targets and practical monthly spending plans.
- Microsoft Ads keyword strategy: Quickly create focused, high-intent campaigns with solid structure.
- Ad copy and extensions: Design responsive search ads optimised for conversions on Bing.
- Tracking and attribution: Set up UET, track conversions, and generate reports across platforms.
- Optimisation playbook: Conduct 4-6 week experiments, expand successful tactics, and eliminate unnecessary costs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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