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Paid Search Advertising Course

Paid Search Advertising Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain skills to plan, launch, and optimise profitable paid search campaigns from the ground up. Master keyword research by intent, smart account structuring, compelling ad copywriting, budget and bidding strategies, plus GA4 tracking. Apply proven playbooks to boost ROAS and scale campaigns with confidence for eco-brands.

Elevify advantages

Develop skills

  • Develop high-ROI keyword strategies by mapping intent, CPC, and volume for rapid PPC success.
  • Craft converting ad copy with eco-focused headlines, strong CTAs, and effective extensions.
  • Build efficient account structures with streamlined campaigns, ad groups, and match types.
  • Master data-driven optimisation by tracking KPIs, A/B testing ads, and adjusting bids quickly.
  • Achieve conversion tracking expertise using GA4, UTMs, and sales events for accurate ROAS insights.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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