Martech Course
This course equips you with essential Martech skills for digital marketing excellence. You will map customer journeys, create automated multi-channel campaigns, select optimal tech stacks, ensure data security, and optimise key performance indicators to boost revenue and grow sustainable e-commerce businesses effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to plan and execute top-performing marketing campaigns. Master brand positioning, customer journey mapping, persona creation, market sizing, stack selection, data integration, automation, personalisation, multi-channel strategies, measurement, attribution, testing, security, and cost management for confident scaling.
Elevify advantages
Develop skills
- Martech stack design: Plan efficient, scalable tools for maximum campaign returns.
- Data integration: Link Shopify, CRM, CDP, and ad platforms for seamless real-time data.
- Automated journeys: Develop multi-channel sequences with triggers, timing, and safeguards.
- Measurement and attribution: Monitor KPIs, ROAS, and test drivers of real performance gains.
- Security and governance: Implement consent management, access controls, and vendor risk practices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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