Machine Learning for Marketing Professionals Course
This course equips marketers with machine learning expertise for digital campaigns. Learners will develop data-powered email personalisation, predict product demand, conduct impactful experiments, and convert customer insights into boosts in revenue, engagement, and lifetime value, all using practical tools and strategies suited for quick business wins.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on machine learning skills to tailor email campaigns, predict product trends, and enhance results. Transform ecommerce, user behaviour, and interaction data into effective features, select and assess models, set up experiments, and create a 30-60 day rollout plan that matches business objectives, safeguards privacy, and drives clear revenue growth.
Elevify advantages
Develop skills
- Build ML-driven email personalisation using ecommerce data for precise targeting.
- Create fast-track ML plans to deploy MVP personalisation within 30-60 days.
- Link ML results to key marketing metrics like revenue and customer lifetime value.
- Conduct and analyse A/B tests for ML initiatives to gauge impact, risks, and returns.
- Predict product and category demand using advanced ML and time-series techniques.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio CarloAluno de Engenharia de Prompt
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