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Machine Learning in Digital Marketing Course

Machine Learning in Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain practical skills to apply machine learning in digital marketing, transforming data into effective campaigns through segmentation, clustering, targeting, RFM analysis, behavioural insights, platform automation, reliable testing, KPI tracking, privacy management, and complete ML workflows from preparation to optimisation.

Elevify advantages

Develop skills

  • Master ML basics tailored for marketers, including essential models, metrics, and data preparation techniques.
  • Develop practical customer segmentation using RFM and behavioural clustering to improve conversions.
  • Excel in platform ML tools from Google and Meta, including automation, pixels, and APIs.
  • Acquire SQL and spreadsheet skills to efficiently extract, clean, and analyse customer data.
  • Conduct A/B tests, attribute results accurately, and ensure privacy compliance in campaigns.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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