Machine Learning in Digital Marketing Course
This course equips marketers with machine learning expertise to create intelligent customer segments, launch high-return campaigns, leverage Google and Meta tools, conduct A/B tests, handle data privacy, and mitigate risks for sustained growth across digital platforms. Master data-driven strategies that boost performance and ROI in real-world settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to apply machine learning in digital marketing, transforming data into effective campaigns through segmentation, clustering, targeting, RFM analysis, behavioural insights, platform automation, reliable testing, KPI tracking, privacy management, and complete ML workflows from preparation to optimisation.
Elevify advantages
Develop skills
- Master ML basics tailored for marketers, including essential models, metrics, and data preparation techniques.
- Develop practical customer segmentation using RFM and behavioural clustering to improve conversions.
- Excel in platform ML tools from Google and Meta, including automation, pixels, and APIs.
- Acquire SQL and spreadsheet skills to efficiently extract, clean, and analyse customer data.
- Conduct A/B tests, attribute results accurately, and ensure privacy compliance in campaigns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course