Machine Learning in Marketing Course
Dive into machine learning tailored for marketing success. Harness customer data, performance metrics, and forecasting models to enhance customer acquisition, optimise return on ad spend, extend customer lifetime value, customise campaigns, curb churn, and convert insights into powerful, results-driven marketing initiatives that deliver real growth.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to link KPIs to business results, analyse benchmarks, and transform data into precise marketing strategies. Master data preparation and evaluation, key models including propensity scoring, customer segmentation, and recommendation systems, plus embedding ML into campaigns using robust testing, risk management, and revenue-focused outcomes in a hands-on, efficient approach.
Elevify advantages
Develop skills
- ML-driven segmentation: quickly create valuable customer groups for fashion retail.
- Propensity modelling: apply churn and buying predictions to launch effective campaigns.
- Marketing data preparation: check CRM and channel data to ensure ML compatibility.
- KPI-focused testing: create A/B and uplift experiments to validate ML revenue gains.
- Seamless workflow integration: embed ML predictions in emails, ads, and website personalisation.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio CarloAluno de Engenharia de Prompt
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