Paid Search Intelligence Course
Gain expertise in paid search analysis: process and examine Google Ads data, identify ROAS challenges, create visual trend representations, measure against benchmarks, and convert findings into precise optimisation plans that boost revenue, profitability, and customer value over time. Ideal for marketers aiming to enhance campaign efficiency and drive business growth through data-driven decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to clean and organise CSV data, compute key metrics, interpret results, and analyse performance for brand, non-brand, and competitor campaigns. You will create effective visualisations, compare against industry benchmarks, and develop practical optimisation strategies with actionable steps, reliable projections, and succinct reports for executives.
Elevify advantages
Develop skills
- Diagnose paid search performance: identify inefficiencies and link ROAS to key business indicators.
- Prepare structured Google Ads datasets: process CSVs, correct issues, and categorise by device.
- Quickly visualise PPC data: use charts, heatmaps, and tables to highlight profit factors.
- Craft effective PPC reports: compare with market standards and propose clear optimisation steps.
- Implement targeted optimisations: adjust bids, keywords, and run tests to rapidly improve ROAS.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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