Effective Reporting in Google Analytics Course
This course equips you with skills to excel in GA4 reporting for digital marketing. Master precise ecommerce tracking, intelligent attribution models, and KPI-focused dashboards using GA4 and Looker Studio. Transform raw data into actionable insights, optimise budgets effectively, and boost ROI across your marketing campaigns with confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in Google Analytics 4 reporting through a hands-on course targeting ecommerce success. Set up reliable tracking using GTM, create effective tagging strategies, ensure data accuracy, select key KPIs, develop powerful reports, explorations, and dashboards in GA4 and Looker Studio, manage privacy and attribution challenges, and convert solid data into practical recommendations for real business growth.
Elevify advantages
Develop skills
- GA4 ecommerce setup: configure events, dataLayer, and tracking practically.
- Tagging strategy: develop reliable UTM, GTM, and campaign tracking for marketers.
- KPI and attribution: select ecommerce KPIs and apply GA4 attribution for spending decisions.
- Insight to action: convert GA4 reports into A/B tests, budget adjustments, and action plans.
- Dashboards that deliver: build GA4 and Looker Studio views for quick, informed choices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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