Email Marketing Strategies Course
Dive deep into data-powered email marketing techniques to enhance customer loyalty, lifetime value, and business revenue. Master audience segmentation, automated customer journeys, personalised content, testing protocols, and delivery best practices to craft superior campaigns that drive your online marketing success and support sustainable growth in a competitive digital landscape.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course offers a quick, hands-on guide to creating top-performing email campaigns. You'll discover how to create effective customer segments, build automated customer journeys, and apply RFM analysis, personalisation, and product suggestions to increase sales. Gain expertise in managing data systems, ensuring legal compliance, improving email delivery rates, and conducting tests to establish key performance indicators, refine outcomes, and expand a dependable, revenue-generating email programme.
Elevify advantages
Develop skills
- Ecommerce email planning: swiftly review, compare, and match business objectives.
- Expert segmentation: create valuable customer groups with behaviour and RFM insights.
- Customer lifecycle automation: build onboarding, after-sale, and re-engagement sequences that drive sales.
- Testing and improvement: conduct thorough A/B experiments and rapidly expand successful designs.
- Delivery and legal standards: safeguard sender credibility and follow key email laws.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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