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Marketing Automation Strategies for Engagement & Customer Relationship Course

Marketing Automation Strategies for Engagement & Customer Relationship Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain practical skills in marketing automation to enhance customer engagement and build strong relationships. You will learn to set revenue-driven goals and KPIs, map customer journeys effectively, create lifecycle automation flows, and implement personalised strategies. The course also covers email deliverability, data privacy, audience segmentation, testing methods, and optimisation techniques to develop scalable, compliant programmes that promote repeat business and lasting customer loyalty.

Elevify advantages

Develop skills

  • Master lifecycle KPIs by linking automation to revenue, customer lifetime value, and engagement metrics.
  • Map customer journeys to create cross-channel interactions that build loyalty.
  • Design automation flows for welcome series, win-back campaigns, and cart recovery.
  • Apply data-driven personalisation using customer behaviour and value signals for targeted messaging.
  • Conduct A/B testing and use dashboards to optimise and scale return on investment quickly.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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