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Marketing Automation Strategies for Engagement & Customer Relationship Course

Marketing Automation Strategies for Engagement & Customer Relationship Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain practical skills in marketing automation to enhance customer engagement and build strong relationships. You will learn to set revenue-driven goals and KPIs, map customer journeys effectively, create lifecycle automation flows, and implement personalised strategies. The course also covers email deliverability, data privacy, audience segmentation, testing methods, and optimisation techniques to develop scalable, compliant programmes that promote repeat business and lasting customer loyalty.

Elevify advantages

Develop skills

  • Master lifecycle KPIs by linking automation to revenue, customer lifetime value, and engagement metrics.
  • Map customer journeys to create cross-channel interactions that build loyalty.
  • Design automation flows for welcome series, win-back campaigns, and cart recovery.
  • Apply data-driven personalisation using customer behaviour and value signals for targeted messaging.
  • Conduct A/B testing and use dashboards to optimise and scale return on investment quickly.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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