Marketing Automation Strategies for Engagement & Customer Relationship Course
This course equips you with essential marketing automation skills to increase engagement and customer lifetime value. Explore segmentation, customer lifecycle journeys, key automation flows, personalisation techniques, and testing strategies to create effective campaigns that encourage repeat purchases and foster enduring customer relationships. Ideal for marketers aiming to drive sustainable growth through automation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in marketing automation to enhance customer engagement and build strong relationships. You will learn to set revenue-driven goals and KPIs, map customer journeys effectively, create lifecycle automation flows, and implement personalised strategies. The course also covers email deliverability, data privacy, audience segmentation, testing methods, and optimisation techniques to develop scalable, compliant programmes that promote repeat business and lasting customer loyalty.
Elevify advantages
Develop skills
- Master lifecycle KPIs by linking automation to revenue, customer lifetime value, and engagement metrics.
- Map customer journeys to create cross-channel interactions that build loyalty.
- Design automation flows for welcome series, win-back campaigns, and cart recovery.
- Apply data-driven personalisation using customer behaviour and value signals for targeted messaging.
- Conduct A/B testing and use dashboards to optimise and scale return on investment quickly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

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