Website Content Strategy Course
This course equips you with the skills to develop a strategic content plan for B2B SaaS websites, focusing on research, structure, and optimization to boost conversions and leads.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Website Content Strategy Course teaches you how to plan a high-converting B2B SaaS site from research to launch. Learn to analyse search intent, define clear goals, craft focused messaging, structure navigation, and map content to each buyer stage. You also get practical guidance on metrics, dashboards, A/B tests, and a 30/60/90-day implementation roadmap so you can prioritise pages that drive more qualified leads and demos.
Elevify advantages
Develop skills
- Website goal setting: turn business targets into clear, trackable site KPIs.
- Audience research: map search intent and pain points into winning content ideas.
- Information architecture: design SEO-friendly nav and page flows for B2B SaaS.
- Buyer journey planning: align awareness, consideration, and decision content.
- Optimization roadmap: prioritise pages, tests, and quick wins for measurable lift.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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