Facebook Ads Contingency Strategies Course
This course equips you with essential strategies to handle Facebook ad disruptions effectively. Master risk mapping, contingency playbooks, backup accounts, tracking redundancies, and cross-channel pivots. Protect your ROAS, CPA, CTR, and revenue while keeping campaigns running profitably even when issues like bans, tracking failures, or billing problems arise. Gain practical checklists and alerts for immediate use in Kenya's dynamic digital market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover proven methods to shield your Facebook ad performance from common breakdowns. Learn to identify risks, analyse effects on key metrics like ROAS, CPA, CTR, and revenue, and follow clear playbooks for handling account bans, tracking glitches, billing hiccups, and rejected ads. Create resilient backups for accounts, audiences, creatives, and multi-channel strategies, complete with alerts and checklists ready for instant deployment to maintain profitability.
Elevify advantages
Develop skills
- Identify Facebook ad risks and disruption scenarios to safeguard ROAS performance.
- Implement ready contingency playbooks for quick response to ad account issues or bans.
- Build robust backup systems including accounts, audiences, and creatives for seamless scaling.
- Set up reliable tracking with CAPI, UTMs, and GA4 to ensure accurate attribution.
- Shift budgets swiftly to Google Ads, email, SMS, and other channels during disruptions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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