Performance Marketing Channels Course
This course equips marketers with practical skills to plan, execute, and optimize performance marketing campaigns across key channels for maximum ROI.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Performance Marketing Channels Course provides a practical, step-by-step approach to planning your channel mix, structuring campaigns, and allocating budgets for maximum returns. You'll learn to utilise search, social, email, display, and affiliate channels throughout the customer journey, establish clear KPIs, develop reliable tracking and dashboards, assess tests, handle risks, and confidently optimise creatives, audiences, and bids in a concise, focused programme.
Elevify advantages
Develop skills
- Develop comprehensive full-funnel channel strategies: search, social, email, and display that drive conversions.
- Implement GA4, pixels, and proper UTMs for precise, privacy-compliant performance monitoring.
- Craft efficient campaign setups and audience targeting to reduce customer acquisition costs and enhance return on ad spend swiftly.
- Formulate quick testing frameworks for adverts, bids, and landing pages to identify and scale successful elements rapidly.
- Convert market analysis and lifetime value data into intelligent budgeting, KPIs, and forecasts prepared for potential risks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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