User Acquisition Course
This course equips you with essential strategies for acquiring and retaining users in mobile apps, focusing on data-driven decisions, channel optimization, and engagement techniques to boost profitability and user loyalty.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step approach to growing and keeping users for habit-forming mobile apps. You'll learn to create precise user personas, divide audiences into segments, and select suitable channels, then craft onboarding processes, activation sequences, and gamified engagement features that improve user retention. Additionally, you'll gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more effective and cost-efficient.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns quickly.
- Onboarding optimisation: design activation flows that enhance retention from the start.
- Experimentation playbook: conduct A/B tests and iterate swiftly to increase LTV and ROAS.
- Retention design: use gamification and lifecycle messaging to reduce churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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