User Acquisition Course
This course equips you with essential strategies for acquiring and retaining users in mobile apps, focusing on data-driven decisions, channel optimization, and engagement techniques to boost profitability and user loyalty.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step approach to growing and keeping users for habit-forming mobile apps. You'll learn to create precise user personas, divide audiences into segments, and select suitable channels, then craft onboarding processes, activation sequences, and gamified engagement features that improve user retention. Additionally, you'll gain expertise in analytics, attribution methods, A/B testing, and optimisation techniques to make every campaign more effective and cost-efficient.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns quickly.
- Onboarding optimisation: design activation flows that enhance retention from the start.
- Experimentation playbook: conduct A/B tests and iterate swiftly to increase LTV and ROAS.
- Retention design: use gamification and lifecycle messaging to reduce churn.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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