E-commerce Analytics Course
This course equips you with e-commerce analytics expertise to maximise ROI, refine channel strategies, and elevate customer value. You will learn data cleaning techniques, core KPI tracking, cohort analysis, and how to transform insights into effective digital marketing campaigns and A/B-tested growth plans that deliver real business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in cleaning and structuring CSV data for e-commerce, computing key metrics, and analysing performance across channels, devices, countries, and product categories. Master customer behaviour analysis, segmentation, CLV estimation, and attribution modelling to deliver actionable recommendations, A/B tests, and dashboards that enhance revenue, retention, and budget efficiency.
Elevify advantages
Develop skills
- Master e-commerce KPIs: quickly calculate AOV, CLV, conversion rates, and channel ROI.
- Perform customer segmentation: create value-based cohorts to improve retention and boost revenue.
- Apply attribution models: evaluate last-touch, multi-touch, and session-based approaches.
- Clean marketing data: handle messy CSVs, outliers, and IDs for accurate reporting.
- Design actionable tests: build A/B experiments and dashboards for rapid business wins.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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