E-commerce Conversion Optimization with Data Analytics Course
Enhance your fashion e-commerce performance through data-driven optimisation. Master essential metrics, identify drop-offs in traffic, product pages, checkout, and retention, develop A/B tests, and implement insights for significant conversion gains using analytics from real campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course teaches you to improve e-commerce sales using real data from fashion and streetwear brands. You will master funnel metrics, analyse performance by device and channel, use benchmarks to set targets, frame issues, conduct analytics, simulate results, and create prioritised A/B tests to boost checkout, trust, and order values.
Elevify advantages
Develop skills
- Master conversion benchmarks to quickly set realistic targets for fashion e-commerce.
- Set precise analytics goals by transforming business KPIs into trackable metrics.
- Diagnose funnel issues by spotting leaks across devices, channels, products, and user behaviour.
- Turn raw data insights into actionable hypotheses for impactful A/B tests.
- Optimise checkout experience with fast improvements to cart, payments, and trust elements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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