Adobe Analytics Course
This course equips you with Adobe Analytics expertise for ecommerce success. Learn to align KPIs with business objectives, build reliable purchase funnels, monitor campaigns effectively, conduct A/B tests, and transform marketing data into valuable insights that boost revenue and enhance conversion rates across your digital platforms.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to set up effective report suites, organise eVars and events properly, and create accurate ecommerce purchase funnels. Master tagging validation, order reconciliation, campaign tracking using precise UTMs, and data protection across domains. Develop KPI-focused reports, analyse user behaviour segments, spot anomalies, and convert funnel data into actionable optimisation and testing strategies for quick results.
Elevify advantages
Develop skills
- Design ecommerce KPIs by linking revenue, AOV, LTV, and ROAS to key business targets.
- Construct Adobe Analytics funnels including purchase paths, segments, and drop-off analysis quickly.
- Implement experiment tracking with A/B tests, custom events, and uplift metrics in Adobe.
- Set up channel attribution using UTMs, eVars, and models for paid, organic, and email traffic.
- Perform data quality checks, validate orders, debug tags, and benchmark against industry standards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course