Conversion Funnel Optimization Course
Master SaaS conversion funnel optimisation: map your funnel, detect leaks, execute A/B tests, and prioritise impactful experiments to enhance sign-ups, activations, and trial-to-paid conversions through proven data-driven digital marketing strategies. Boost your revenue with practical, results-focused tactics tailored for SaaS growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to map full SaaS funnels, identify leaks, and conduct targeted experiments to increase sign-ups, activations, and trial-to-paid conversions. You'll learn to set achievable benchmarks, establish precise success metrics, dodge false positives, and prioritise tests using ICE and RICE frameworks, helping you create actionable roadmaps and share results that ensure steady revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: create SaaS dashboards to uncover leaks at every conversion stage.
- Benchmark modelling: establish realistic targets using public SaaS conversion benchmarks.
- A/B testing: develop quick experiments to improve sign-ups, activations, and trial-to-paid rates.
- Prioritisation frameworks: score CRO tests with ICE, RICE, and structured rollout guidelines.
- Mixed-method analysis: integrate analytics, session replays, and surveys to confirm successes.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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