Content Marketing Writing Course
Gain expertise in content marketing writing tailored for digital marketers. Learn to strategise SEO-optimised articles, produce clear and persuasive copy, align with buyer personas, and leverage CTAs, internal links, and keywords to convert visitors into qualified leads and product signups. Ideal for building sustainable traffic growth through effective, intent-driven content.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course teaches you to plan and create high-converting content that ranks well and boosts signups. Master editing for clarity, gentle persuasive calls-to-action, and seamless keyword use. Develop long-form articles aligned with buyer needs, structure content hubs, optimise headlines and metadata, and apply basic SEO and distribution strategies to grow targeted traffic and trial signups steadily.
Elevify advantages
Develop skills
- Conversion-focused writing: create clear, scannable, unbiased SaaS copy quickly.
- SEO article planning: develop long-form content that educates and promotes trials.
- Persona-driven content: transform SaaS challenges into compelling, high-intent topics.
- Keyword strategy: identify and rank terms that align with search intent and conversions.
- On-page SEO optimisation: refine titles, meta descriptions, headings, and links for fast results.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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