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Content Marketing Strategy Course

Content Marketing Strategy Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Content Marketing Strategy Course provides a clear, practical system to plan, execute, and optimise campaigns in just three months. Set measurable objectives and KPIs, build structured roadmaps across TOFU, MOFU, and BOFU, refine buyer personas, select optimal formats and channels, track performance, conduct A/B tests, prioritise content ideas, and leverage insights for consistent growth focused on conversions.

Elevify advantages

Develop skills

  • SaaS content research: turn fast market analysis into clear buyer insights.
  • Funnel content design: plan TOFU, MOFU, BOFU assets that move leads to trial.
  • 3-month content roadmap: build KPI-driven calendars with reusable templates.
  • SEO and copy optimization: craft search-focused pages that convert visitors.
  • Experimentation workflow: run A/B tests and iterate content using hard data.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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