Content Marketing Strategy Course
Master content marketing strategy for digital success. Build a 3-month content roadmap, map TOFU-MOFU-BOFU funnels, plan SEO-driven formats, set KPIs, and optimise campaigns that convert traffic into qualified leads and trial sign-ups. This course equips you with practical tools to plan, execute, and refine content efforts effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Strategy Course provides a clear, practical system to plan, execute, and optimise campaigns in just three months. Set measurable objectives and KPIs, build structured roadmaps across TOFU, MOFU, and BOFU, refine buyer personas, select optimal formats and channels, track performance, conduct A/B tests, prioritise content ideas, and leverage insights for consistent growth focused on conversions.
Elevify advantages
Develop skills
- SaaS content research: turn fast market analysis into clear buyer insights.
- Funnel content design: plan TOFU, MOFU, BOFU assets that move leads to trial.
- 3-month content roadmap: build KPI-driven calendars with reusable templates.
- SEO and copy optimization: craft search-focused pages that convert visitors.
- Experimentation workflow: run A/B tests and iterate content using hard data.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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