Content Marketing Course
Dive into content marketing tailored for B2B SaaS success: uncover high-intent keywords, design strategies that drive traffic to trials, perfect on-page SEO, produce converting assets, and leverage data, testing, plus smart distribution to achieve measurable growth and business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to craft a targeted content strategy that boosts traffic, sparks product trials, and generates quality leads within 60 days. Master researching SaaS buyer personas, mapping sales funnels, selecting high-value keywords, enhancing on-page SEO, and scheduling editorial content. Develop strong assets, recycle content smartly, monitor results with key metrics, and improve strategies through data-driven tests.
Elevify advantages
Develop skills
- Conduct SaaS keyword research to identify high-intent topics for quick qualified trials.
- Master on-page SEO by optimising titles, structure, and CTAs to increase trial signups.
- Design effective 60-day content strategies that convert traffic into product trials.
- Develop persona-based messaging linking B2B SaaS challenges to engaging content.
- Optimise content using data by tracking KPIs and iterating fast for sustained growth.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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