Blogging for Business Course
Transform your blog into a powerful revenue engine with this Blogging for Business Course. It equips digital marketers in Kenya with skills to plan strategic content, perform keyword research, capture and nurture leads effectively, optimise posts for SEO, and track key metrics like marketing qualified leads, demo requests, and signups to demonstrate clear return on investment and business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Blogging for Business Course teaches you to plan a 6-post editorial calendar, select high-intent keywords, and structure long-form articles to boost traffic and conversions. Gain expertise in proven post formats for SaaS products, creating lead magnets, compelling CTAs, and email nurture sequences, while integrating blog performance with CRM and analytics tools, conducting A/B tests, and scaling a lean, measurable content engine that consistently generates qualified sales pipeline for sustainable business growth.
Elevify advantages
Develop skills
- Develop a conversion-focused blog strategy to plan posts that drive trials, demos, and marketing qualified leads.
- Master SEO blog writing by structuring long-form posts for better rankings, traffic, and lead capture.
- Build effective lead funnels from content using CTAs, lead magnets, and nurture emails that convert quickly.
- Conduct keyword and topic research to identify high-intent queries for B2B SaaS blog growth.
- Utilise analytics and testing to track blog ROI and perform A/B tests on headlines, CTAs, and offers.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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