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B2B SaaS Marketing Course

B2B SaaS Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips you with practical strategies to scale B2B SaaS growth by blending product-led and sales-led approaches. Master pricing design, value metrics, experimentation, onboarding flows, activation strategies, handoff processes, sales tools, dashboards, and roadmaps to enhance activation, retention, and annual recurring revenue.

Elevify advantages

Develop skills

  • Design effective PLG-SLG strategies for mid-market SaaS funnels that convert and scale quickly.
  • Conduct activation analytics including funnel, cohort, and A/B tests to increase trial-to-paid conversions.
  • Develop onboarding user experiences with 14-day flows and messaging to boost product adoption.
  • Create SaaS pricing tiers, run experiments, and craft ROI stories for PLG-SLG alignment.
  • Optimise revenue operations by aligning handoffs, lead scoring, and OKRs to grow ARR efficiently.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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