B2B SaaS Marketing Course
Gain expertise in B2B SaaS marketing through proven product-led growth (PLG) and sales-led growth (SLG) strategies. Learn activation analytics, onboarding user experiences, pricing models, and revenue operations to drive conversions, boost retention, expand revenue, and transform product usage into sales pipelines in mid-market settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical strategies to scale B2B SaaS growth by blending product-led and sales-led approaches. Master pricing design, value metrics, experimentation, onboarding flows, activation strategies, handoff processes, sales tools, dashboards, and roadmaps to enhance activation, retention, and annual recurring revenue.
Elevify advantages
Develop skills
- Design effective PLG-SLG strategies for mid-market SaaS funnels that convert and scale quickly.
- Conduct activation analytics including funnel, cohort, and A/B tests to increase trial-to-paid conversions.
- Develop onboarding user experiences with 14-day flows and messaging to boost product adoption.
- Create SaaS pricing tiers, run experiments, and craft ROI stories for PLG-SLG alignment.
- Optimise revenue operations by aligning handoffs, lead scoring, and OKRs to grow ARR efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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