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B2B Email Marketing for Lead Generation Course

B2B Email Marketing for Lead Generation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain practical skills to create effective B2B email campaigns that deliver qualified leads consistently. Master buyer personas, problem-offer mapping, segmented nurture sequences, and persuasive copywriting. Dive into lead scoring, automation tools, email deliverability, testing methods, and analytics for launching compliant, scalable programs that speed up prospect conversion to sales.

Elevify advantages

Develop skills

  • Develop B2B SaaS email strategies by aligning buyer personas, tailored offers, and key performance indicators swiftly.
  • Create targeted nurture flows using 5-7 step sequences to transform leads into sales-qualified prospects.
  • Apply lead scoring models combining user behaviour and company data to identify sales-ready marketing qualified leads.
  • Enhance performance through A/B testing and custom dashboards to rapidly improve pipeline results.
  • Establish compliant email operations covering deliverability, user consent, and seamless Martech stack integration.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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