B2B Digital Marketing Course
This course equips you with practical skills to excel in B2B digital marketing for mid-market SaaS companies. Learn to establish MQL targets, create buyer personas, manage budgets effectively, execute high-return campaigns on paid, owned, and earned channels, monitor key performance indicators, refine sales funnels, and deliver confident reports to leadership with solid benchmarks and funnel calculations.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a straightforward, actionable roadmap to start and grow a three-month lead generation programme for mid-sized SaaS businesses. Master defining exact MQL standards, developing buyer personas, creating compelling value propositions, and tailoring messages for every purchase stage. Discover how to distribute a $60,000 budget, run paid and organic campaigns, improve owned media channels, measure return on investment, and present results to executives using reliable metrics and funnel analysis.
Elevify advantages
Develop skills
- Design B2B sales funnels by converting revenue goals into specific MQL and pipeline targets.
- Develop targeted messaging and value propositions for key personas like Operations Directors and Product Managers.
- Implement effective playbooks for LinkedIn, Google Ads, email, and webinar campaigns to maximise ROI.
- Master analytics by tracking UTMs, cost per lead, cost per MQL, and payback periods using dashboards.
- Optimise conversions through landing pages and flows that increase demos and sales-qualified leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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