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B2B Digital Marketing Course

B2B Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain a straightforward, actionable roadmap to start and grow a three-month lead generation programme for mid-sized SaaS businesses. Master defining exact MQL standards, developing buyer personas, creating compelling value propositions, and tailoring messages for every purchase stage. Discover how to distribute a $60,000 budget, run paid and organic campaigns, improve owned media channels, measure return on investment, and present results to executives using reliable metrics and funnel analysis.

Elevify advantages

Develop skills

  • Design B2B sales funnels by converting revenue goals into specific MQL and pipeline targets.
  • Develop targeted messaging and value propositions for key personas like Operations Directors and Product Managers.
  • Implement effective playbooks for LinkedIn, Google Ads, email, and webinar campaigns to maximise ROI.
  • Master analytics by tracking UTMs, cost per lead, cost per MQL, and payback periods using dashboards.
  • Optimise conversions through landing pages and flows that increase demos and sales-qualified leads.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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