app marketing course
This course equips you with essential app marketing strategies for sustainable growth. You will learn to build user personas, optimise App Store presence, drive organic and paid user acquisition, design onboarding and retention systems, and manage LTV and CAC effectively. Apply data-driven approaches to increase installs, conversions, and revenue in your digital marketing career, making it ideal for practical, results-focused learning in a Kenyan context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to create precise user personas, develop compelling value propositions, and establish goals with key metrics. Master App Store Optimization, organic growth strategies, effective paid campaigns, plus user onboarding and retention techniques that enhance lifetime value while managing acquisition costs. Develop a practical 3-6 month roadmap using affordable experiments and straightforward reporting for immediate use.
Elevify advantages
Develop skills
- Persona-driven app positioning: transform user insights into precise market fit.
- App growth metrics mastery: define DAU, LTV, CAC and establish effective OKRs quickly.
- Organic app growth tactics: implement ASO, content marketing, referrals and partnerships.
- Paid acquisition sprints: test creatives, audiences and channels to optimise ROAS.
- Retention journey design: create onboarding sequences, 7-day flows and lifecycle messaging.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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