Agile Marketing Course
Gain mastery in agile marketing for paid social platforms. Master sprint planning, precise audience targeting, creative testing, and key performance metrics to execute rapid experiments on Meta and TikTok. Transform more trial users into paying subscribers, enhancing efficiency in your digital marketing efforts across fast-paced campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Agile Marketing Course equips you with skills to plan and execute rapid, data-driven paid social sprints on Meta and TikTok. You will learn to create platform-native creatives, identify and expand high-performing audiences, monitor SaaS subscription metrics, and conduct reliable experiments. By the end, you'll have actionable workflows, defined benchmarks, and a repeatable testing framework that lowers CPFT, improves trial-to-paid rates, and boosts overall campaign performance.
Elevify advantages
Develop skills
- Plan agile paid social sprints with 1-2 week test cycles to reduce CPFT quickly.
- Develop audience strategies to build, layer, and scale converting segments on Meta and TikTok.
- Optimise creatives by producing and testing short-form ads that boost trial-to-paid conversions.
- Design experiments with valid A/B tests and analyse CPFT, CTR, and CPA metrics.
- Establish reporting workflows with stop/scale rules to inform future sprint tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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