AdTech Course
Gain expertise in adtech to excel in digital marketing. Master media buying, programmatic advertising, data handling, audience strategies, attribution, and optimisation techniques to create high-ROI campaigns, boost performance at scale, and make data-driven budget choices in tough markets. Ideal for marketers aiming to drive measurable growth with confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This AdTech course equips you with hands-on skills to plan, execute, and optimise advertising campaigns on Google, Meta, and major DSPs. You'll master media buying, bidding strategies, audience targeting, funnel optimisation, tagging, first-party data management, identity solutions, attribution models, experimentation, forecasting, and budget allocation, all illustrated through a practical e-commerce sportswear case study in Brazil linking strategy to real results.
Elevify advantages
Develop skills
- Master media buying: create high-ROI campaigns on Google, Meta, and leading DSPs.
- Optimise funnels quickly: design, test, and scale search, social, and programmatic ads.
- Leverage first-party data: implement tagging, segmentation, and retargeting for key audiences.
- Track key metrics: define KPIs, calculate ROAS, LTV, and assess budget effects accurately.
- Conduct effective experiments: build A/B and lift tests to demonstrate real incrementality.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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